Last-Bench featured on CNBC Awaaz

In late september, when we signed up for an online 30 minute personal mentoring session with Gozoop's Ahmed Naqvi to help us align our Social Media strategy, little did we imagine we'd end up getting a WHOLE lot more. In fact we were geared up to just listen to what Ahmed had to say and try  and get as many of our questions answered within the duration of the hangout. Hence when we got a call from Ankita Gaba (of Social Samosa, who organized this amazing event) asking if we were willing to have our mentoring session covered by CNBC Awaaz, our response (quite understandably) was a resounding YES! It's not everyday that you (a) get picked by CNBC Awaaz as the startup they want to cover for a entrepreneurial feature (b) welcome the immensely knowledgable Ms. Gaba to your office (c) get your strategy fixed by Mr. Naqvi. A one-of-a-kind triple whammy! :D 

Of course our joy soon translated into a massive bout of nervousness by D-Day morning and it was a rush against time to ensure we got our message perfected for the viewing audience. But more than the TV feature, it was important that we didn't lose focus from the objective of this exercise - to learn, get ideas and tips from Ahmed himself and understand how we can leverage the massive opportunity that Social Media provides small companies like ours. A few cups of coffee, lots of notes and brainstorming were enough for us to feel confident about getting past this exciting yet important day.

In retrospect, the could not have gone any better. We really accomplished all the we had intended to. Ms. Gaba too was kind enough to build on Ahmed's invaluable, precise and thought-provoking advice and help us get some expert tips to start doing the right things to gain momentum on Social Media. The interview with CNBC, as expected, gave us much needed mileage and the opportunity to be discovered not just from a local, but from a national perspective as well. We've heard some great feedback and inputs from friends and family who saw us on TV (one even refusing to believe he was seeing us on TV and had to change the channel and go back to ensure it wasn't a 'lack-of-sleep induced hallucination' :D) and also happened to generate a lot of interest from students, professors and educational institutions curious as to how we can help them achieve their goals. 

We'd like to end by saying a big than you to Ankita Gaba for providing us with all the help, support and the opportunity, Ahmed Naqvi for his great insights, advice and incredible patience and CNBC Awaaz for choosing us amongst the many other startups to be featured on their show. Needless to say, we're over the moon :)

Here is the CNBC awaaz video and pics from the event:

Click here for pictures of the mentoring session & CNBC Awaaz

For all of our friends outside of India:
If you wish to view the CNBC video, kindly send us an email on chalktalk@last-bench.com with the subject as "CNBC VIDEO LINK" and we'll be glad to share with you the link for the video (with english subtitles).

Last-Bench visits Pune...

At Last-Bench, whenever we see a window of opportunity we strive to make the most of it and, more often than not, push ourselves to the limit - both, as a group and as individuals. It's probably the will to succeed or the passion we possess for our work or maybe it's just a 'startup thing'. Either ways, it ensures satisfaction and pleasure in our results and achievements :) Thus far, we've limited this drive to our 'work' mainly because we've never had the opportunity to extend it to 'play' as well! Hence, when a client meeting was scheduled in Pune we decided to capitalize on this chance and decided to make it into a company outing enthused with learning, adventure and, true to our ethos, lots of fun!

The day began rather early (even by startup terms!) at 6 am. Three quarters of the traveling troupe (Rajeev, Samir and Venkat) were being driven to Pune from Mumbai, with one member (Abhishek) already in Pune the previous day. [For all those concerned, we did not abandon Moushmi and Sajid :P They're currently taking some, much needed, time off :)]. The drive out of Mumbai and into Pune was fantastic. Such pleasure to encounter virtually no traffic as you cut through the city! Perks of early morning travel, we assume :) Then driving through the picturesque ghats on the expressway and stopping for the customary 'chai' couldn't have been a better way to start off, what would prove to be, a very important day for the company. 

The journey itself wasn't limited to refreshments and sightseeing, the objective was to use the travel time to discuss important issues like marketing strategy and plan, in the short term. This also was the cue for 'Mr. Creative' Samir to take a quick nap and dream about his next video masterpiece :D At this juncture, our focus is on social media and how we can leverage it to expand our reach, interact with potential customers, generate leads and eventually drive sales and revenue through it. We spent a good part of our journey reflecting on the learnings of our recently concluded Social Media mentoring session (look out for the blog post discussing it; coming soon!) and identifying areas of focus, goals, objectives and mediums. What remains is formulating a strategy (focused on identifying content areas, creating the content bank and defining roles & responsibilities) and, of course, actually executing the plan! 

We got into Pune around 10.30 am and straight away headed to our client's office for the meeting. After a set of preliminary talks in Mumbai, the purpose of this meeting in Pune was to finalize and, in principle, kick off the partner project. To sum up the discussion in a sentence (though we cannot to justice to the efforts put in from both sides), it was perfect! We were able to understand each others' strengths and how each one of us can contribute (and complement each other) to ensure overall success. Nothing like an association that is mutually beneficial! In retrospect, we feel that we (Last-Bench) got a little extra. We were able to observe, analyze and understand how a larger, education-focused company operates. We got good insights into their content creation and delivery standards, how they approach the entire process, where they separate their functions, where they intervene and collaborate, and how to really drive your product from being an idea to the complete, finished article. All this, while ensuring you never waver from the ultimate goal- solving the problem your customer faces and providing the best possible solution. 

It felt that we'd hit an experiential goldmine! We had come to Pune with the goal to leverage the opportunity in front of us and we did just that AND MORE. It would probably be safe to say we came, we LEARNT, we conquered! :)

Hey, but all work and no play is against the Last-Bench philosophy! So, we wrapped up our meeting and headed for a nice 'lunch + bonding session' at a popular eatery, called Tareef,  recommended to us by a local.  The food at the restaurant was absolutely wonderful and the ambience extraordinary. The calm soothing music allowed us to reflect on an excellent day and the delectable spread that was laid out provided us with the much-needed energy to discuss all things not related to work :D  The sumptuous meal and jovial conversation was followed up with a major highlight (and surprise)- a course of sweet paan [Betel leaf with coconut, fruit preserves, rose petal preserves and various spices]. Quite the perfect way to end an amazing experience in Pune.

Our journey back was more sombre and reflective. We imbibed all the learnings and thought about how we could benefit from all that we had discussed, seen and experienced. It was late evening by the time we headed back to our respective homes but all of us, individually and as a group, suddenly stood taller and more confident from the experience. And what could be better than the fact that we ourselves learned via the exact same methods we employ while teaching - Practicality and Fun! Touché!

Abode, Amiable Abode!

Please forgive us if the title sounds a little fancy. It simply means: Home, Sweet Home. And before you judge us for being condescending, ostentatious, arrogant or pompous, let us explain. We have this ailment called 'Vocabititis'. (Symptoms include: bouts of using fancy words, being the go-to dictionary in your friend circle and suddenly being able to read Sir Patrick Leigh Fermor minus the constant word searches on Google). Simply put, since the inception of Easy Vocab, our vocabulary has become ... err... supercalifragilisticexpialidocious! (Darn, again!)