Monday, November 4, 2013

Last-Bench featured on CNBC Awaaz

In late september, when we signed up for an online 30 minute personal mentoring session with Gozoop's Ahmed Naqvi to help us align our Social Media strategy, little did we imagine we'd end up getting a WHOLE lot more. In fact we were geared up to just listen to what Ahmed had to say and try  and get as many of our questions answered within the duration of the hangout. Hence when we got a call from Ankita Gaba (of Social Samosa, who organized this amazing event) asking if we were willing to have our mentoring session covered by CNBC Awaaz, our response (quite understandably) was a resounding YES! It's not everyday that you (a) get picked by CNBC Awaaz as the startup they want to cover for a entrepreneurial feature (b) welcome the immensely knowledgable Ms. Gaba to your office (c) get your strategy fixed by Mr. Naqvi. A one-of-a-kind triple whammy! :D 

Of course our joy soon translated into a massive bout of nervousness by D-Day morning and it was a rush against time to ensure we got our message perfected for the viewing audience. But more than the TV feature, it was important that we didn't lose focus from the objective of this exercise - to learn, get ideas and tips from Ahmed himself and understand how we can leverage the massive opportunity that Social Media provides small companies like ours. A few cups of coffee, lots of notes and brainstorming were enough for us to feel confident about getting past this exciting yet important day.

In retrospect, the could not have gone any better. We really accomplished all the we had intended to. Ms. Gaba too was kind enough to build on Ahmed's invaluable, precise and thought-provoking advice and help us get some expert tips to start doing the right things to gain momentum on Social Media. The interview with CNBC, as expected, gave us much needed mileage and the opportunity to be discovered not just from a local, but from a national perspective as well. We've heard some great feedback and inputs from friends and family who saw us on TV (one even refusing to believe he was seeing us on TV and had to change the channel and go back to ensure it wasn't a 'lack-of-sleep induced hallucination' :D) and also happened to generate a lot of interest from students, professors and educational institutions curious as to how we can help them achieve their goals. 

We'd like to end by saying a big than you to Ankita Gaba for providing us with all the help, support and the opportunity, Ahmed Naqvi for his great insights, advice and incredible patience and CNBC Awaaz for choosing us amongst the many other startups to be featured on their show. Needless to say, we're over the moon :)

Here is the CNBC awaaz video and pics from the event:



Click here for pictures of the mentoring session & CNBC Awaaz

For all of our friends outside of India:
If you wish to view the CNBC video, kindly send us an email on chalktalk@last-bench.com with the subject as "CNBC VIDEO LINK" and we'll be glad to share with you the link for the video (with english subtitles).

3 comments:

  1. Great going Rajeev and Sajid. One small request. Can you download this episode and send me the file via drop box or any other source as the you tube video content is not available in Hong Kong.

    ReplyDelete
    Replies
    1. Hi Subudani,
      Could you drop us an email at chalktalk@last-bench.com and we'd be glad to send you a viewable link :)
      Thanks

      Delete
  2. For all of our friends outside of India:

    If you wish to view the CNBC video, kindly send us an email on chalktalk@last-bench.com with the subject "CNBC VIDEO LINK" and we'll be glad to share with you the link for the video (with english subtitles).

    Thanks

    ReplyDelete